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Cover Story - November 2003


Brighton Beach Beauties

Muss Development Puts Finishing Touches on Oceana Condomiums

By Amy S. Choi

The $250 million project is being lauded as one of the most successful for-sale residential projects in New York City.

Brighton Beach residents purchasing a home in the Oceana Condominium and Club aren't just buying a condo.

"There are all kinds of amenities in the buildings," said Jason Muss of Muss Development Co., the developer of the site in conjunction with the Carlyle Group LLC. "There is a new outdoor and indoor pool, a clubhouse and a complete health club with classes including karate and yoga. It really is a lifestyle that people are buying into."

In May, Oceana was selected as a "Best For Sale Housing Community in America" in the National Association of Builders 2003 "Pillars of the Industry" awards. The $250 million project, designed by San Francisco-based SB Architects and New York City-based Schuman, Lichtenstein, Claman & Efron Architects, is now lauded as one of the most successful for-sale residential projects in New York City.

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Still, the development process didn't come easily. Muss Development worked on getting approvals from the city for more than two years before it was able to go into the ground with the first building in 1999.

In order to develop on the site, which was a former public recreation facility that had been unused for many years, the company had to construct new infrastructure to support 850 families in 16 buildings and the new streetscape.

All new sewer, water, electric, communications, lighting and emergency systems were installed as the buildings were going up. Families began moving in as soon as the properties were finished. Units range from 1,069 to 2,016 sq. ft. and will sell for between $410,000 to $1.22 million.

"We had to make it safe for people to live directly adjacent to the construction areas," said Robert Stern, project executive and senior vice president at Muss Development. "We also wanted to have all of the community areas ready for the first group of people moving in, so we had that all completed a year earlier than we were otherwise required to do."

Currently, there are nine completed buildings. The company has started the superstructure and foundation for the 10th and 11th buildings, and is now selling the condominiums in the 12th building. Despite the difficulties of moving families in during the construction process, Muss Development has been able to incorporate new ideas into the design as the development progressed.

In later buildings, for example, the developer switched to poured concrete from planks, which were used in the first four properties. By doing so, it created more efficiency in the apartments and can build faster.

"We've been able to make certain changes as we've learned, such as adding more glass to certain portions of the apartments so they have better views of the ocean or of the New York skyline, or upgrading the finishes and adding more marble in the bathrooms of the condos," Stern said.

"We've responded to our purchasers as we move from building to building. I would say this project is a perfect example of evolving design."

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